The main difference between SEO vs. SEM is simple: SEO is a part of Search Engine Marketing while SEM is a separate discipline. Both disciplines aim at increasing ranking in search engines through Search Engine Optimization (SEO). However, SEO primarily deals with Meta tags, keyword density, URL structure, and other on-page factors. Whereas SEM mainly deals with advertising and other offline marketing strategies.
When we talk about ranking in Search Engines, it’s not just a matter of the number of incoming links. It means you have to ensure that your web pages are as good as possible to achieve the best results in SEO. This means using relevant keywords in your content. In fact, according to reports, it was estimated that only 15% of searchers look for keywords while looking for a particular product on a search engine.
One of the most important things that have to be taken care of for best results in SEM is keyword research. Keywords should be used properly so that they can bring high SERPs. However, if the keywords are not used strategically, they can be very ineffective. For Search Engine Marketing and SEM, regular updates of keywords are necessary to improve on-page visibility.
You have to do a lot of things to get high SERPs for your business, but one of the most effective is Search Engine Optimization or SEO. You have to optimize your web pages so that they will get first page results in search engines. In SEO, one has to use several methods like paid optimization, social media optimization, article optimization, link building, and other off-page techniques. Once your site is optimized, you will see a significant change in your site traffic and the number of conversions.
Another thing SEO does is that it helps you in getting more organic traffic. Organic traffic is the traffic coming to your website without any PPC, paid to advertise, or any other paid methods. Many web admins have to do all these things to rank well on the search engines and get traffic for their sites. But in SEO, you can do everything through proper optimization.
For search marketing and optimization, it is essential to run ads only on relevant and popular sites. These sites are called authority sites. Once your site is included in these authority sites, you can run ads without paying anything to Google and Yahoo. There are many optimization tools that you can use to find popular sites that run successful ads, such as the Google External Keyword Tool. By using this tool, you can run ads on popular keyword searches and rank well.
The secret behind SEO success is in getting a high rank in major search results. By getting a high rank in major search results, you will be visible in most searches and get traffic for your site. If your site does not have a good ranking on the search results, you may not even gain a high rank in Google and Yahoo! Therefore, it is essential to do high-rank optimization on your site. You can pay to have your site optimized; you can do it yourself or hire someone to do it for you. But if you want to do SEO yourself, you have to know the techniques and use them properly.
There are many SEO strategies that you can apply to your site to optimize it for better search engine marketing and search engine optimization. You can also do these things yourself. However, having knowledge of SEO techniques and using them correctly is essential. This is why hiring an SEO consultant or software is better than doing SEO yourself.